PROFESSIONAL SUMMARY
"Know where to find the information and how to use it. That's the secret of success."
- Albert Einstein
As an experienced business intelligence and analytics professional, I bring a unique blend of technical knowledge and business acumen. With 15+ years of experience working in both startups and Fortune 500 companies across a variety of industries, including e-commerce, automotive, fintech, and gaming, I have established a proven track record of delivering revenue-generating strategic initiatives and driving business growth.
My background in advertising has provided a solid foundation for my current role, having managed end-to-end multi-million dollar advertising campaigns across a range of digital advertising tactics (e.g. paid search, display, video, rich media, offer walls, sponsorships, app integrations, takeovers). This extensive hands-on experience has given me a deeper understanding of business operations, and the ability to connect technical data to support acquisition, retention, and brand initiatives, effectively bridging the gap between technical and non-technical stakeholders.
I am also skilled in implementing scalable data solutions, such as automated dashboards, email alerts, and company reporting, which are used to identify user behavior patterns and provide actionable insights that inform critical business decisions. My expertise in data modeling and analytics has enabled me to design, construct, and manage intricate models for a variety of industries, as well as develop and implement effective data strategies that improve data centralization, integrity, and accessibility, leading to quick and reliable insights.
Throughout my career, I have had the opportunity to build and lead teams, establish processes, define company KPIs, and centralize data. I have worked with individuals at all levels of an organization, from operations and support to executive leadership, and have a versatile skill set that allows me to thrive in both small and large companies.
Driven by my passion for continuous learning and growth, I have pursued careers in digital advertising, product management, business intelligence and analytics, and business operations, and am always seeking new challenges and opportunities. If you are looking for a seasoned professional with a wealth of experience, a unique perspective, and a commitment to delivering results, I would be honored to connect with you. I am confident that my expertise and hands-on experience will bring significant value to your organization and support your business goals. Please do not hesitate to reach out, I am eager to explore new opportunities and tackle new challenges!
